Beginning on February 21, Amazon’s Music Limitless streaming service will enhance by $1/£1 within the U.S. and the U.Okay. The Amazon Music Limitless Particular person Plan is growing from $9.99 (£9.99) to $10.99 (£10.99) per 30 days, whereas the scholar plan is altering from $4.99 (£4.99) to $5.99 (£5.99) per 30 days.
The corporate famous the worth modifications on its support page, which was first observed by Billboard. “To assist us carry you much more content material and options, we’re updating the costs of choose Amazon Music Limitless plans,” Amazon wrote.
Whereas the corporate mentions worth hikes to its Particular person Plan and Pupil Plan, the costs for the Household Plan ($15.99/month) and Single-Gadget Plan ($4.99/month) seem to stay unchanged.
It’s solely been eight months since Amazon final raised its costs. In Might, the discounted Amazon Music Limitless plan for Amazon Prime clients elevated from $7.99 to $8.99 per month. Non-Prime members didn’t expertise a change this time and nonetheless needed to pay $9.99 per 30 days.
Amazon additionally provides an Amazon Music Prime tier, which is included free with Prime subscriptions and provides ad-free listening. Nonetheless, if customers need HD, Extremely HD and Spatial Audio, they need to subscribe to Music Limitless.
The e-commerce large is at present in the midst of a cost-cutting spree, which incorporates the current closure of its charity donation program AmazonSmile, and the choice to put off 18,000 employees earlier this month.
Amazon’s determination to jack up the associated fee comes on the heels of Apple growing its rival music streaming subscription, Apple Music, by $1 for particular person subscribers and $2 for households within the U.S. Apple Music additionally quietly increased the price of its student plan within the U.S., Canada and the U.Okay. in June 2022.
Spotify can be contemplating elevating its subscription worth within the U.S., which CEO Daniel Ek famous in the course of the firm’s earnings name in October. “[Price increases] is among the issues that we wish to do,” Ek stated. “I really feel actually good about kind of this upcoming yr and what which means in pricing in relation to our service.” This is able to be a notable transfer for the corporate because it hasn’t raised its customary subscription value since launching in 2011 at $9.99 per 30 days within the U.S.
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