It’d look like Lensa AI sprung up in a single day when all of a sudden, your mates are all posting inventive renditions of themselves that they generated on the app. However whereas the Lensa AI app itself has been round since 2018, its viral “magic avatars” function launched in late November, boosting the app to the No. 1 spot on the iOS App Store’s aggressive “Picture & Video” charts. For comparability, YouTube is No. 3 and Instagram is No. 4 on the charts on the time of publication.
Lensa AI works by inviting customers to add 10-20 pictures of themselves. Utilizing the open supply Stable Diffusion mannequin, the app processes your pictures to generate avatars of you that appear to be they have been created by a digital artist.
Once you obtain Lensa AI, you’re instantly greeted with a pop-up inviting you to hitch a seven-day free trial to make use of their AI enhancing instruments — in case you don’t cancel in time, you’ll be charged $39.99 for limitless use of the app for a yr. You may bypass this display with out committing to the trial, however the free model of the app may be very restricted and doesn’t embrace the viral magic avatar function. Even in case you don’t subscribe to the limitless plan, you’ll be hit with one other in-app buy display in case you attempt to make your very personal magic avatar. On the lowest value tier, you’ll should pay $3.99 for 50 distinctive avatars (5 variations of 10 totally different kinds). However hey, no less than that’s cheaper than a blue check!
Picture Credit: Lensa AI on Instagram
In accordance with app analytics agency SensorTower, Lensa AI has amassed about 22.2 million worldwide downloads and virtually $29 million in client spending since its launch in 2018. Within the final month, the app has seen a big spike with the discharge of magic avatars. In November, the app was downloaded 1.6 million occasions, up 631% from 219,000 downloads in October. The U.S. is Lensa AI’s largest market, producing 58% of client spending, however the app is very standard in Brazil proper now. Of all November downloads, 31% have been from Brazil, the place installs climbed 24,450% month over month.
Viral photograph enhancing apps have a shady historical past, as some apps have been discovered to be vectors for malware. In different circumstances, customers have apprehensive about what occurs to the pictures they add into these apps. These issues got here up round Russia-based AI editor FaceApp, which later made a statement that it would retailer up to date pictures within the cloud for “efficiency and site visitors causes,” however that almost all photos are deleted inside 48 hours.
Prisma Labs, the staff behind Lensa AI, advised that it makes use of AWS cloud providers to course of customers’ pictures. As quickly as an AI mannequin is skilled on a person’s pictures, the photographs are instantly deleted.
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