Peacock won’t offer its free tier to new prospects, a spokesperson for NBCUniversal confirmed to on Tuesday. The corporate says it’s shifting its focus to its Premium providing and that doing so will permit the streaming service to stay aggressive contained in the market. The change was first reported by The Streamable.
The free tier continues to be obtainable to shoppers who’re already on the plan, the spokesperson stated in an e mail. Along with, shoppers who cancel their paid subscriptions will robotically be downgraded to the free tier. Peacock has geared up the free tier since its launch in 2020, giving shoppers restricted entry to the streaming service’s content material materials supplies catalogue. The tier included a restricted quantity of content material materials supplies when as in contrast with the paid tiers.
New prospects will now have to resolve on between Peacock’s Premium or Premium Plus tiers. The ad-supported Premium tier prices $4.99 month-to-month and consists of all the content material materials supplies library, reside sports activities actions actions and NBC and Bravo reveals after they air on TV. The Premium Plus tier prices $9.99 month-to-month and offers an ad-free expertise, offline viewing assist and a livestream of your local NBC channel.
Peacock launched all through the same time as Disney+, HBO Max and Apple TV+ nonetheless was the one one to offer a free tier. Now the corporate’s focus is shifting. The spokesperson instructed that Peacock is now specializing in its Premium providing, noting that the paid subscription is additional reflective of its model.
The swap comes as Peacock not too means again reported its best quarterly result since its launch. The streaming service added 5 million paying subscribers in its fourth quarter of 2022, bringing all the to twenty million, up from the over 15 million subs inside the sooner quarter. The enhance in paid subscribers was primarily as a result of FIFA World Cup, which streamed in Spanish on Peacock Premium and Telemundo.
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