Amazon is growing a standalone app for watching sports activities, based on a brand new report from The Information. The transfer indicators Amazon’s continued push towards investing in Prime Video and reside sports activities content material. If launched, the standalone app would higher spotlight Amazon’s sports activities content material, which is at the moment included within the firm’s primary Prime Video platform.
The report comes as Amazon CEO Andy Jassy not too long ago called live sports “a unique asset” that Amazon will proceed to spend money on. Amazon’s present reside sports activities choices embody unique rights to the NFL’s Thursday Night Football, together with some Premier League soccer matches and Yankees baseball games. Amazon has additionally invested in different sports activities content material to enhance the reside video games, as the corporate launched original sports talk shows on each Prime Video and its ad-supported streaming service Freevee.
It’s unknown when Amazon plans to launch the standalone sports activities app. It’s additionally doable that the corporate might determine to shelve the plans altogether.
Amazon didn’t reply to ’s request for remark.
Amazon’s plans for a standalone sports activities app recommend that the corporate is exploring new methods to faucet its reside sports activities investments into extra income streams. Contemplating the steep prices of streaming rights, it wouldn’t be stunning if the corporate plans to cost a separate subscription price for sports activities content material with this standalone app. It’s additionally doable that Amazon might determine to supply a separate subscription tier that features its sports activities content material.
The brand new report comes as Amazon has been reviewing parts of its unprofitable divisions, which led to the elimination of numerous roles. Even amid these cost-cutting efforts, Amazon seems to be dedicated to constructing out Prime Video and its reside sports activities streaming content material.
Amazon isn’t the one main firm seeking to proceed investing in reside sports activities content material, as the corporate faces growing competitors from different tech giants who’ve additionally inked sports activities streaming offers. Final week, Google’s YouTube secured the NFL Sunday Ticket in a landmark streaming deal. Then again, Apple has gained the rights to Major League Baseball and Major League Soccer video games.
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