Cameo immediately launched Cameo Kids, its new video messaging service that options personalised movies from well-liked animated characters like Thomas the Tank Engine, JJ, Cody, Cece and Nina from “CoComelon,” Blippi from “Blippi Wonders,” True from Netflix’s “True and the Rainbow Kingdom,” in addition to an animated Santa Claus.
Right this moment’s launch is notable because it marks the corporate’s first giant funding into household leisure. After a slowdown in enterprise earlier this yr that resulted in shedding 25% of its workforce, Cameo is on the hunt to develop its consumer base.
Cameo Youngsters will seemingly unlock a broader viewers as reveals like “CoComelon” attract hundreds of thousands of viewers. In February 2022, “CoComelon” accounted for 33.3 billion minutes of viewing throughout Netflix, Hulu, Amazon Prime and YouTube, per Nielsen.
The movie star video-sharing service will introduce an increasing number of characters to Cameo Youngsters on a “rolling foundation,” Cameo wrote in its announcement. Dad and mom and their youngsters can get personalised birthday and vacation video greetings for $25 to $30. Video orders are normally delivered inside seven days, claims the corporate.
Picture Credit: Cameo
“We’ve seen jaw-dropping fan reactions to Cameo movies over the previous couple of years together with really wowed youngsters, so we’re excited to unfold much more of that pleasure with this new providing,” mentioned Steven Galanis, Cameo co-founder and CEO, in an announcement. “We’re constructing a platform the place households can get their child’s favourite star to not simply know their identify however share help for each necessary second of their youngster’s life – large and small.”
Cameo partnered with Candle Media to assist develop Cameo Youngsters. The media firm was co-founded by former Disney executives Kevin Mayer and Tom Staggs. Final yr, Candle Media acquired Moonbug Leisure, the distributor of reveals “CoComelon,” “Blippi” and “Little Child Bum.”
“The creator financial system is pushed by alternatives for followers to have interaction instantly with their favourite personalities, and we’re thrilled to companion with Cameo to permit dad and mom and family members to create personalised Cameo movies that includes lots of our hottest animated characters from Moonbug, and over time, extra Candle manufacturers and franchises,” added Mayer and Staggs.
Cameo Youngsters’ personalised movies are powered with AI voice expertise which is offered by VaaS (Voice as a Service) answer, Veritone Voice.
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