eBay provides an AI-powered ‘store the look’ characteristic to its iOS app
eBay on Tuesday launched a brand new generative AI-powered characteristic to enchantment to trend lovers: a “store the look” part inside its iOS cell app that can recommend a carousel of pictures and concepts, primarily based on the shopper’s procuring historical past. The corporate says its suggestions will likely be personalised to the tip person and can evolve because the buyer retailers extra. The thought is to introduce how different trend gadgets might complement their present wardrobe.
To take action, “store the look” will embody interactive hotspots that, when tapped, will reveal comparable gadgets and outfit inspirations, with the ensuing seems together with each preowned and luxurious gadgets that match the person’s private model. The characteristic is powered by eBay.ai, and was developed in collaboration with the corporate’s Accountable AI crew and RAI Principles, eBay notes.
“Store the look” will seem to any eBay shopper who has considered no less than 10 trend gadgets over the previous 180 days, the corporate notes. It is going to show each on the eBay homepage and the style touchdown web page.
For eBay, the addition presents a solution to showcase its extensive expanse of stock obtainable on the market in a different way than earlier than — and one that might doubtlessly encourage extra gross sales, if profitable. eBay says it plans to discover expansions to different classes over time and can proceed including extra personalization parts to the characteristic over the brand new 12 months.
eBay isn’t the one one exploring how AI can enhance the style procuring expertise. Google final summer time launched a approach for customers to virtually try on clothes utilizing a brand new AI procuring characteristic, for instance. Amazon has also turned to AI to assist prospects discover garments that match when procuring on-line. In these instances, the AI options have been meant to assist prospects discover the suitable match or dimension, whereas eBay’s new characteristic is extra centered on trend inspiration — which means discovering the suitable model. That may be tougher to do, given that non-public model is subjective.
“Store the look” will initially be obtainable on iOS within the U.S. and U.Ok., with assist for Android coming later this 12 months.
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