Twitter may lengthen its subscription service to India in “less than a month,” its proprietor and chief govt Elon Musk acknowledged, offering a glimpse at merely how aggressively he plans to roll out Twitter Blue to the larger world.
Twitter launched Twitter Blue in 4 markets — the U.S., Canada, Australia and New Zealand — remaining yr. The Elon Musk-owned company plans to launch a revamped mannequin of the subscription service in these 4 markets on Monday.
Musk has ramped up Twitter Blue’s offerings, promising a verified checkmark to anyone who subscribes, amongst completely different choices, along with long-form video content material materials and having to sift by way of fewer adverts. People who already have the verified checkmark may need to subscribe to Twitter Blue over the approaching months to retain it, Musk acknowledged in a single different tweet.
He has beforehand acknowledged that Twitter Blue, which is priced at $7.99 a month throughout the U.S., will in all probability be further moderately priced in some nations to account for native purchase parity.
“Power to the people,” Twitter’s iOS app substitute phrase acknowledged in anticipation of Monday rollout. “Your account will get a blue checkmark, similar to the celebrities, companies, and politicians you already adjust to.”
Musk is betting on turning the subscription service right into a critical earnings driver for Twitter, which he acquired last month for $44 billion — $13 billion of which he borrowed from banks. Musk should pay higher than $1 billion a yr in curiosity funds.
The company this week laid off roughly half the company’s workforce, or about 3,700 jobs.
In a group of tweets over the weekend, Musk provided various further updates on Twitter Blue. He claimed the company “can beat” YouTube’s ad-revenue minimize as much as creators, and that fixing the search efficiency on Twitter “is a extreme priority” for the company.
Twitter will shortly allow prospects to attach long-form texts to tweets, he acknowledged. Many purchasers who’ve wished to publish longer texts have by means of the years posted screenshots of texts written on a phrase app. Musk acknowledged the model new revamp will end such “absurdity.”
