Google introduced quite a few new options for Google Play listings for video games, together with AI-powered FAQs, displaying the newest YouTube movies, new immersive advert codecs and help for native PC recreation publishing. The bulletins have been made on the Google for Video games Developer Summit held in San Francisco.
As a part of the announcement, the corporate is releasing new instruments associated to Play Retailer listings to draw extra customers. Builders can show promotions and the newest YouTube movies immediately of their listings — they are going to be proven to customers within the Video games tab of the Play Retailer.
Google can also be introducing help for AI-powered FAQs on the sport’s data web page in English. At present, these options are rolling out to a restricted set of builders. The corporate had been testing AI-generated FAQ solutions on Play Retailer for non-game-related apps for a while.
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Play Move and Play Factors
To drive extra in-app purchases, Google can also be now permitting builders to set reductions for customers who’ve the company’s Play Pass subscription. Moreover, the tech large will launch the subscription service in Korea later this yr.
Picture Credit: Google
The corporate may also now enable recreation devs to make the most of Play Factors — factors are Play Store’s rewards program and have been launched in 2019 — for unique in-app presents. Plus, the Play Factors program will develop to Brazil this yr. The corporate famous that the rewards program now has greater than 220 million members in over 35 markets.
New advert merchandise
Google nonetheless earns nearly all of its income from adverts. That’s why the corporate is introducing new advert choices for recreation builders. One of the vital noticeable bulletins right now is the introduction of immersive in-game adverts, which Google claims to mix within the recreation setting throughout genres. The corporate is providing this format by means of its AdMob platform with placement factors resembling intermission breaks and stage progressions.
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The corporate can also be pushing instruments for builders to push purchases. First, it’s permitting recreation makers to see who uninstalled the app by means of a default uninstaller checklist. Builders also can now goal teams like lapsed payers, customers who’ve by no means bought earlier than or gamers who haven’t acquired any push notifications within the final seven days.
Assist for PC video games
In the previous few years, Google has made its Play Video games for PC program available in more than 120 countries. This system was launched to permit customers to play Android video games on their computer systems. Now, the corporate is ready to permit publishers to place native PC video games on the Play Retailer. Google stated that titles like “Lineage2M,” “Odin: Valhalla Rising,” “Genshin Impression” and “Dragonheir: Silent Gods” are already obtainable, with “Solo Leveling: Come up” slotted to launch later within the yr.
Picture Credit: Google
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