HBO Max is elevating the value of its ad-free month-to-month subscription within the U.S. from $14.99 to $15.99 plus relevant taxes, efficient instantly for brand new subscribers. The change marks the primary time that HBO Max has elevated the value of its service since launching in Could 2020.
“Present subscribers who’re at present paying $14.99/month will see their month-to-month fee improve to $15.99 efficient their subsequent billing cycle on or after Saturday, February 11, 2023,” the corporate mentioned in an announcement. “This worth improve of 1 greenback will enable us to proceed to put money into offering much more culture-defining programming and bettering our buyer expertise for all customers.”
The price of the HBO Max’s ad-supported tier will stay unchanged at $9.99 per thirty days.
The value hike comes a couple of days earlier than the debut of HBO Max’s extremely anticipated “The Last of Us” TV adaptation on January 15. The launch of the TV present is seen as a manner for HBO Max to persuade followers of the favored recreation to subscribe to the streaming service.
It’s an odd time for HBO Max to introduce a worth hike, on condition that it has been removing several titles from its service over the previous few months. Final month, the company confirmed that will probably be shifting over 10 HBO Max authentic sequence to third-party free ad-supported streaming TV (FAST) providers. These titles embody “Westworld,” “The Nevers,” “Raised by Wolves,” “FBOY Island,” “Legendary,” “Discovering Magic Mike,” “Head of the Class,” “The Time Traveler’s Spouse,” “Gordita Chronicles,” “Love Life,” “Made for Love, “The Garcias” and “Minx.”
Warner Bros. Discovery CEO David Zaslav recently said that will probably be arduous to fulfill the corporate’s 2023 earnings forecast of $12 billion. The value elevated introduced right this moment could possibly be a manner for the corporate to minimize the blow.
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