It’d seem like Lensa AI sprung up in a single day when swiftly, your mates are all posting creative renditions of themselves that they generated on the app. Nevertheless whereas the Lensa AI app itself has been spherical since 2018, its viral “magic avatars” perform launched in late November, boosting the app to the No. 1 spot on the iOS App Store’s aggressive “Image & Video” charts. For comparability, YouTube is No. 3 and Instagram is No. 4 on the charts on the time of publication.
Lensa AI works by inviting prospects so as to add 10-20 photos of themselves. Using the open provide Stable Diffusion model, the app processes your photos to generate avatars of you that look like they’ve been created by a digital artist.
When you acquire Lensa AI, you’re immediately greeted with a pop-up inviting you to hitch a seven-day free trial to utilize their AI enhancing devices — in case you don’t cancel in time, you’ll be charged $39.99 for limitless use of the app for a yr. Chances are you’ll bypass this show with out committing to the trial, nonetheless the free mannequin of the app could also be very restricted and doesn’t embrace the viral magic avatar perform. Even in case you don’t subscribe to the limitless plan, you’ll be hit with one different in-app purchase show in case you try and make your very private magic avatar. On the bottom worth tier, you’ll ought to pay $3.99 for 50 distinctive avatars (5 variations of 10 completely totally different varieties). Nevertheless hey, at least that’s cheaper than a blue check!
Image Credit score: Lensa AI on Instagram
In accordance with app analytics company SensorTower, Lensa AI has amassed about 22.2 million worldwide downloads and just about $29 million in consumer spending since its launch in 2018. Inside the remaining month, the app has seen an enormous spike with the discharge of magic avatars. In November, the app was downloaded 1.6 million events, up 631% from 219,000 downloads in October. The U.S. is Lensa AI’s largest market, producing 58% of consumer spending, nonetheless the app could be very commonplace in Brazil correct now. Of all November downloads, 31% have been from Brazil, the place installs climbed 24,450% month over month.
Viral {photograph} enhancing apps have a shady historic previous, as some apps have been found to be vectors for malware. In numerous circumstances, prospects have apprehensive about what happens to the images they add into these apps. These points bought right here up spherical Russia-based AI editor FaceApp, which later made a statement that it could retailer updated photos throughout the cloud for “effectivity and web site guests causes,” nonetheless that the majority images are deleted inside 48 hours.
Prisma Labs, the employees behind Lensa AI, suggested that it makes use of AWS cloud suppliers to course of consumers’ photos. As shortly as an AI model is expert on an individual’s photos, the images are immediately deleted.
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