It’d appear to be Lensa AI sprung up in a single day when swiftly, your mates are all posting artistic renditions of themselves that they generated on the app. Nonetheless whereas the Lensa AI app itself has been spherical since 2018, its viral “magic avatars” carry out launched in late November, boosting the app to the No. 1 spot on the iOS App Store’s aggressive “Picture & Video” charts. For comparability, YouTube is No. 3 and Instagram is No. 4 on the charts on the time of publication.
Lensa AI works by inviting prospects in order so as to add 10-20 images of themselves. Utilizing the open present Stable Diffusion mannequin, the app processes your images to generate avatars of you that appear like they’ve been created by a digital artist.
While you purchase Lensa AI, you’re instantly greeted with a pop-up inviting you to hitch a seven-day free trial to make the most of their AI enhancing gadgets — in case you don’t cancel in time, you’ll be charged $39.99 for limitless use of the app for a yr. Likelihood is you’ll bypass this present with out committing to the trial, nonetheless the free model of the app is also very restricted and doesn’t embrace the viral magic avatar carry out. Even in case you don’t subscribe to the limitless plan, you’ll be hit with one totally different in-app buy present in case you try to make your very personal magic avatar. On the underside price tier, you’ll must pay $3.99 for 50 distinctive avatars (5 variations of 10 fully completely totally different varieties). Nonetheless hey, a minimum of that’s cheaper than a blue check!
Picture Credit score rating: Lensa AI on Instagram
In accordance with app analytics firm SensorTower, Lensa AI has amassed about 22.2 million worldwide downloads and nearly $29 million in shopper spending since its launch in 2018. Contained in the remaining month, the app has seen an unlimited spike with the discharge of magic avatars. In November, the app was downloaded 1.6 million occasions, up 631% from 219,000 downloads in October. The U.S. is Lensa AI’s largest market, producing 58% of shopper spending, nonetheless the app might be very commonplace in Brazil appropriate now. Of all November downloads, 31% have been from Brazil, the place installs climbed 24,450% month over month.
Viral {{photograph}} enhancing apps have a shady historic earlier, as some apps have been discovered to be vectors for malware. In quite a few circumstances, prospects have apprehensive about what occurs to the photographs they add into these apps. These factors purchased proper right here up spherical Russia-based AI editor FaceApp, which later made a statement that it may retailer up to date images all through the cloud for “effectivity and site friends causes,” nonetheless that almost all photographs are deleted inside 48 hours.
Prisma Labs, the workers behind Lensa AI, prompt that it makes use of AWS cloud suppliers to course of customers’ images. As shortly as an AI mannequin is professional on a person’s images, the photographs are instantly deleted.
