Bumble is placing the phrase “Netflix and Chill?” to the check with the launch of a weekly in-app Netflix-themed query recreation known as “Netflix Nights In” that asks customers questions on a preferred Netflix present. Customers can play in opposition to their match to see who can reply all of the questions accurately.
In keeping with a latest Bumble survey, 78% of customers suppose it’s simpler to speak to matches after they have related TV and film tastes. Seventy-two % of the survey respondents mentioned they’ve talked about TV reveals and films on a date.
“Netflix Nights In” will begin subsequent Monday, January 30, and ends on March 13. The query recreation is offered to Bumble customers within the U.S., Canada and the U.Ok.
Each Monday, the questions will revolve round one present, together with “Emily in Paris,” “Stranger Issues,” “Squid Recreation,” “Promoting Sundown,” “Love Is Blind” and “Outer Banks.” The suitable reply to every query received’t be revealed till each the person and their match decide their responses.
Additionally, every spherical will characteristic stars from the corresponding present, akin to Ashley Park from “Emily in Paris,” Alexa Lemieux from “Love Is Blind,” and Amanza Smith from “Promoting Sundown.”
Picture Credit: Bumble
“Once we’re attending to know somebody, it’s human nature to attempt to discover widespread pursuits. It offers you one thing to bond over and transcend surface-level dialog,” mentioned Magno Herran, vice chairman of Advertising Partnerships at Netflix, in an announcement. “We love seeing folks join over Netflix reveals and movies and create their very own communities round them. And with this partnership, we wished to provide folks a method to discover somebody who will get them based mostly on what they watch whereas leaning into ‘if you understand you understand’ Netflix references which have helped to spark many conversations.”
Bumble beforehand partnered with streaming service Apple TV+ in October 2022 to provide customers a blind-dating experience based mostly on the fictional courting app within the fashionable TV present, “Ted Lasso.” The “Bantr Reside” expertise, which ended final 12 months, randomly paired customers to potential matches with out seeing what they appeared like. The customers got three minutes to direct message one another.
Tinder has additionally been looking for methods to assist customers break the ice. In 2021, Tinder launched its second “Swipe Night” collection, an interactive “select your personal journey” story that customers have been in a position to play each week. The courting app partnered with dog rescue shelters in 2022 to provide Tinder customers the flexibility so as to add a shelter canine to their profile photograph for Nationwide Canine Week.
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