Peacock will not be offering its free tier to new prospects, a spokesperson for NBCUniversal confirmed to on Tuesday. The company says it’s shifting its focus to its Premium offering and that doing so will allow the streaming service to remain aggressive inside the market. The change was first reported by The Streamable.
The free tier continues to be obtainable to clients who’re already on the plan, the spokesperson said in an e mail. In addition to, clients who cancel their paid subscriptions will robotically be downgraded to the free tier. Peacock has equipped the free tier since its launch in 2020, giving clients restricted entry to the streaming service’s content material materials catalogue. The tier included a restricted amount of content material materials when as compared with the paid tiers.
New prospects will now need to resolve on between Peacock’s Premium or Premium Plus tiers. The ad-supported Premium tier costs $4.99 month-to-month and consists of the entire content material materials library, reside sports activities actions and NBC and Bravo reveals after they air on TV. The Premium Plus tier costs $9.99 month-to-month and gives an ad-free experience, offline viewing help and a livestream of your local NBC channel.
Peacock launched throughout the similar time as Disney+, HBO Max and Apple TV+ nonetheless was the one one to provide a free tier. Now the company’s focus is shifting. The spokesperson instructed that Peacock is now specializing in its Premium offering, noting that the paid subscription is further reflective of its mannequin.
The switch comes as Peacock not too way back reported its best quarterly result since its launch. The streaming service added 5 million paying subscribers in its fourth quarter of 2022, bringing the entire to twenty million, up from the over 15 million subs inside the earlier quarter. The improve in paid subscribers was primarily due to the FIFA World Cup, which streamed in Spanish on Peacock Premium and Telemundo.
