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Pinterest shuts down its ‘Creator Rewards’ program

Pinterest has shut down its Creator Rewards program that allowed creators to earn cash by creating content material round month-to-month prompts and attaining sure engagement targets.

“The Creator Rewards program will finish on November 30, 2022. To all of the creators who participated, thanks on your partnership. We’re dedicated to exploring extra methods that will help you discover success on Pinterest and we’re trying ahead to discovering extra alternatives to work collectively in 2023,” Pinterest stated in a observe on its creator rewards help page.

The rewards program requested contributors to create Concept Pins — a video format introduced by the company last year — primarily based on a month-to-month theme to earn money.

The announcement, first reported by The Information, additionally stated that Pinterest can pay a one-time bonus to creators who participated in not less than one reward aim for August, September or October 2022. The corporate didn’t specify the bonus quantity on the Creator Rewards web page.

Pinterest stated that it’s closing this program “in an effort to deal with different creator applications and options.” Final 12 months, when the corporate debuted Creator Rewards, it stated it deliberate to take a position $20 million in this system. Individually, the corporate launched a $500,000 Creator Fund last year and injected an additional $1.2 million this year into the project. The social community created this challenge to assist creators from underrepresented communities by means of money and advert rewards.

Pinterest remains to be persevering with with applications just like the Creator Fund, “shoppable” Idea Pins and paid partnerships by converting Idea Pins into ads.

Social media firms have been consistently tweaking their creator cost applications in current occasions. Final month, Snapchat reduced its payouts to creators from hundreds of thousands of {dollars} per week to hundreds of thousands of {dollars} per 12 months. In September, Meta introduced that it’s closing its Live Shopping program to focus on reels. On the identical time, the social media big additionally closed its Instagram affiliate program, which allowed creators to get a fee if customers bought tagged merchandise from their posts.


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