Snap is shutting down its digital camera app for the desktop that enables customers to use filters like cat ears and pirate hats on video calls. The corporate stated on a support page that the product shall be discontinued on January 25 however didn’t say why it was abandoning the app. Customers received’t have the ability to obtain or use the Snap Digital camera after the deadline.
The corporate first launched Snap Digital camera in 2018 for creators to make use of with video conferencing apps like Skype, YouTube, Google Hangouts, Skype and Zoom. The app, out there on each Home windows and Mac, allowed customers to change between completely different face filters throughout a video name or a reside stream.
Customers would possibly get a clean display screen after the Snap digital camera will get disabled later this month, so it’s better to uninstall the app and change to your default digital camera.
The corporate stated that appropriate AR lenses will work with the net model of its app, which was launched last July.
In response to a creator on Twitter, Snap stated that it’s focusing extra on increasing Digital camera Package entry for the net.
“We’re adjusting our web-based investments for the AR creator & developer group to deal with increasing entry to Digital camera Package for Internet. Keep tuned for more information this yr, and you’ll hold utilizing Lenses in your laptop with Snapchat for Internet,” it famous.
The discontinuation of the Snap Digital camera app — noticed first by The Verge — will not be completely stunning. Final yr, it cut 20% of its staff and shuttered its drone product months after first launching it.
In December, the corporate additionally introduced that it’s planning to shut down the location-based social app Zenly, which was acquired in 2017. As the corporate will now deal with e-commerce partnerships and paid lenses to generate extra income with a downsized staff, aspect tasks like a desktop digital camera app shall be expectedly slashed.
