Spotify’s live audio app is no longer active, nonetheless the agency has been using the tech to connect followers and artists larger with the “Listening Social gathering” attribute. The attribute lets high-engaging followers be part of events like releasing of an album by an artist with options to ask them questions.
The company confirmed to that it has been testing this attribute throughout the U.S. and Indonesia since December 2023 with plans to develop to additional markets.
“It’s nonetheless in its early phases nonetheless we’ve had a lot of artists check out over the last few months along with Zara Larsson and Bleachers,” A Spotify spokesperson talked about.
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A Listening Social gathering is listed under the events section of an artist’s profile. Spotify talked about that whereas often prime followers of a band acquire a specific invitation, any Spotify Premium individual may be part of the Listening Social gathering by the use of the itemizing. The company didn’t specify what kind of individual counts as a first-rate fan furthermore of us who’ve “demonstrated an affinity for the artist over time.”
Since Spotify is using real-time audio tech, followers can request to go “on stage” all through a session to work along with the artist. Plus, each listening event has a reside chat room via the event.
The company talked about the attribute permits followers to purchase the most recent merch from artists whereas streaming music alongside completely different followers. Ultimate 12 months, the company launched an in-app Merch Hub, to supply followers personalised solutions to buy stuff from completely completely different artists.
Notably, Spotify has had a Group Session feature to listen to songs with your friends. Now it’s trying to ship components of group listening and reside audio interactions together with the Listening Social gathering attribute.
Over the last few years, the company has moreover tried to develop direct engagement between followers and artists by the use of merchandise sales, events, and ticketing.
