Substack announced on Thursday it’s introducing plenty of new choices for podcasters on its platform. Most notably, the company is rolling out a Spotify integration that will allow podcasters on Substack to sync and distribute all of their free and paid episodes to Spotify’s streaming service. In addition to, Substack is introducing new custom-made audio transcripts and captions, along with enhancements to clip sharing and cell video.
The launch of the model new choices comes as Substack has launched that podcasters on Substack are collectively incomes higher than $100 million in annual earnings and that this amount has higher than doubled to date 12 months. The number of energetic podcasters on the platform has moreover higher than doubled within the an identical interval.
The model new integration with Spotify will make Substack podcasts discoverable by the use of the streaming service, making it less complicated for podcasters to attain additional listeners. Plus, the blending will allow Substack podcasters’ current subscribers to take heed to paid episodes on Spotify. Substack says the blending with Spotify has the potential to help podcasters earn additional, as free listeners shall be nudged to enhance to a subscription.
Podcasters on Substack can prepare a Spotify integration by going into their podcast settings, opening the Spotify dropdown and clicking the “Sync to Spotify” option to create a model new feed with all current and future episodes. Paid episodes are labeled with a padlock, and listeners should hyperlink their Substack account to Spotify to take heed to paid episodes instantly on the streaming service.
Image Credit score: Substack
Creators can go to their Spotify for Podcasters account to see details about streams, distinctive listeners, playtime, demographics and further. Substack plans to make this data accessible by the use of a creator’s Substack podcast stats net web page in the end.
As for the model new custom-made audio transcripts and captions, podcasters can now add their very personal transcript in its place of using Substack’s routinely generated one, within the occasion that they choose. Video podcasters can also select so as to add a separate audio observe and free preview to distribute to podcast RSS feeds in its place of using the default one extracted from the uploaded video.
Plus, podcasters and their listeners can now share a hyperlink to a podcast video at a selected timestamp or get hold of a clip to publish on social media platforms like Instagram, TikTok and X.
Substack says it’s making it less complicated to take a look at video podcasts on cell, as video posts on iOS and Android now operate an inline participant. This new performance lets clients be taught and watch on the same time, whereas moreover sustaining their place in a video they watched partway to revisit it at a later time.
The model new choices will be discovered to all clients starting instantly.
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