TikTok’s new function will inform you why a selected video appeared in your For You feed

TikTok is launching a brand new function that enables customers to see why a selected video was really helpful to them of their For You feed, the corporate announced on Tuesday. The brand new function is designed to carry extra context to content material really helpful in For You feeds, TikTok says.

To know why a selected video has been really helpful to you in your For You feed, now you can faucet on the share panel and choose the query mark icon referred to as “Why this video.” From there, you may see the explanation why a selected video was really helpful to you.

Picture Credit: TikTok

It’s possible you’ll learn that you simply noticed a selected video due to your interactions, corresponding to content material you watch, like or share, feedback you publish or searches. Or, it’s possible you’ll be informed that you’ve been proven the video due to accounts you comply with. TikTok says you may additionally learn that you simply have been proven a selected video as a result of it was posted lately in your area or that the content material is in style in your area.

“This function is one among some ways we’re working to carry significant transparency to the individuals who use our platform, and builds on quite a lot of steps we’ve taken in the direction of that aim,” the corporate stated in a blog post. “Trying forward, we’ll proceed to develop this function to carry extra granularity and transparency to content material suggestions.”

TikTok’s personalised For You web page algorithm is essentially behind the app’s success resulting from its means to point out customers content material they are going to doubtless discover attention-grabbing. However, the algorithm system isn’t good, as it’s possible you’ll generally come throughout a video that doesn’t cater to you. In instances like these, now you can be taught extra about why the video appeared in your For You web page. Though TikTok has already defined how its recommendations work, the brand new function launching at the moment provides customers further and particular context about why a particular video was proven to them.


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